B2B Marketing Manager

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As Marketing Manager for Midnight Oil, I managed the B2B marketing strategy for a world class marketing agency whose clients include Netflix, Warner Bros. Pictures, SoftBank Robotics, Fox Searchlight, Paramount Pictures and 20th Century Fox TV.

Some highlights of my efforts included:

• Collaboration across leadership, business development, account director and creative teams to ensure consistent messaging and branding 

• Built and managed asset portfolio of creative, digital, print, advertising, retail and brand strategy work

• Produced the company website, social channels, case study videos, sizzle reels and presentation decks used to acquire new business

• Directed PR efforts including authoring press releases, obtaining editorial coverage, and negotiating sponsorship contracts

• Production of retail events and creation of case study videos for SoftBank Robotics' humanoid robot, "Pepper"