During my tenure as President and co-founder of Fireworks Marketing Agency, I was enlisted by Warner Bros. Pictures to produce and direct national marketing campaigns for films such as #1 opening weekend release, "Training Day", with efforts including art direction, field publicity, experiential activations, and tastemaker/influencer marketing.

Specifically, some of the highlights of my work included:
- Development of 'Street Justice' tagline
- Production of nationwide, private advance screenings for influencers, tastemakers and trendsetters
- Direction of a sprawling, grass-roots street-team marketing campaign executed simultaneously in 20 cities
- Creative design of posters, flyers, stickers, t-shirts and other promotional materials